These days most of the people start a blog to earn some money from it and for some it has become the primary source of income. A blogger can make money by providing services, using ad networks, affiliate marking, paid reviews and lot more. But most commonly methods used are using an ad network and affiliate marketing, in ad networks Google Adsense is the most popular name as it pays higher than any other advertising network in world and also displays advertisements that are related to your topic. So the thing which makes most of the newbies puzzled is what should they choose as the primary way of monetization? In this post I’ll try to give a clear insight of both worlds.
As the leading and most popular ad network I’ll describe the Pros and Cons of Google Adsense on the first place, but don’t think I’m telling Adsense is the best.
- Google Adsense is equipped with the power of Google Display Network which studies the visitor behaviour of search and ads are displayed according to the visitors activity. Output the most relevant ads according to your content.
- The second advantage of Adsense is getting application is very easy and does not take more than one week. (In case of Asian countries getting Adsense account approved has become little bit tough than earlier)
- The graphics and images shown on ads are hosted on Google servers , that’s why it does not effects loading period of your blog. As loading time of website has become a search engine ranking related issue , it’s surely an advantage.
- Statistics of clicks and ad impressions provided on Adsense dashboard is real-time and very easy to analyze the performance of different ad units. You can also integrate Adsense with Google Analytics for better statistics.
- The easier you get your Adsense account get approved, the easier you can lose it as well. Google is very concern about the Adwords customers, an abnormal activity ( may caused by click bombers) and your account gone forever.
- Adsense allows maximum three ad blocks per page for normal publishers ( premium publishers can do whatever they can) and it is the biggest limitation.
- It’s really headache for Adsense publishers to keep a track of their account for irregular activities as a huge amount of time get wasted.
- Though it is a continuous source of money but it’s pretty lower (Google cuts 35% from your pocket, ain’t it pretty higher?) than you can expect from the amount of visitors your blog regularly gets. Also Google has a terms and condition bondage on source of visitors for publishers.
- Another disadvantage is minimum payout amount is $100 which is pretty higher for low traffic blog owners.
- You are directly in a % per sale deal with the seller or manufacturer of the product and varies between 20-40% of the product value. So no greedy 3rd parties.
- Generally there is no limitation in joining affiliate program of multiple brands and I haven’t seen such cases when an affiliate account got banned for joining the program of a competitor of the first brand.
- You can customize the affiliate banners and link according to your need and use them in any kind of websites.
- One more advantage of affiliate marketing is the products of popular brands attracts customers easily and get sold without that much effort on promotion.
- Managing too many affiliate accounts regularly is a headache. Checking individual, statistics commissions, new deals and other updates really needs too much effort.
- Sale of products fully depends on the reputation of your blog and usefulness of that product. Choosing a wrong product can hurt the reputation of your blog and you can lose customers.
- Affiliate marketing is a matter patience as on the start sales will not occur regularly. You need to keep experimenting till you get the best ways to make sales.
- Sometimes bloggers get trapped into scam affiliate programs offering high amount of commission and results in less or no payment in the end. So before joining you must consider user reviews of a program.
This was a comparative study of both sides of monetization from my point of view, now its your choice on which way you will focus on. You can also check following article by Harsh Agrawal of ShoutMeLoud , who use both Google Adsense and Affiliate marketing to generate revenue. (Affiliate or Adsense: Which is Good?)